Super Bowl charity event; Big Game, Big Give

The Giving Back Fund holds its “Big Game Big Give” fundraising event at a private estate in the Super Bowl city the weekend of the big game. Produced by Agency21, I leverage my relationship to gain Fords Gin and Old Forester a VIP footprint at the event. Our brands were showcased exclusively to a diverse consumer in an authentic format.

Showcased Fords Botanical garden along with my custom created Smoked Old Forester Old Fashion’s program, where VIP guests were given the opportunity to customize their cocktail by choosing their OF Whiskey Row favorite, their wood choice for smoking, bitters choice from 4 OF branded bitters, and lastly their simple syrup choice from 4 custom offering’s I created. They were then brought into the Old Forester Cigar lounge to imbibe and enjoy paired cigar’s to the cocktail flavor profiles, which were being hand-rolled by a cuban Torcedor.

Result: Increased awareness and education reaching high net worth individuals celebrities. Negotiated down the $10k sponsorship ask to $3k by providing a premium activation footprint.