Digital Creative Content

Covid - Retail Pivot 

Developed to create meaningful brand moment and outreach for new consumer base. I managed agency partners and creative direction to produce each of the below digital assets to help sell in Fords gin, Old Forester, and Herradura to the retail consumer through “How to cocktail” videos for the home bartender. Demystified mixology, a window into the bar world. 

- Results: Increased brand awareness, retail sales and reach. 

To see more please visit the Fords Gin Website where the videos live.