Fords Botanical Garden event
Developed as a national event to help gain mental + physical availability for a wider consumer base by leveraging Fords’ drink strategy the Gin and tonic. The program centered around a Spanish style G&T garnish experience, welcoming consumers to engage in a unique way with the brand.
●Program resulted in increased brand awareness, education and and pull through on Fords gin in surrounding retail and On Prem locations. Events held at Art Basel Miami 3 years running, Coconut Grove Art festival, Aspen Food and Wine, Miami Food and Wine, Charleston Sewe, Charleston Wine and Food, Kimpton national sales meetings, 2 different GTR events, and many more.
