Fords June and Tonic program
Developed as a pull through program to gain mental availability following Fords February sales blitz. June and Tonic leverages Fords’ cocktail strategy of the Gin and Tonic during summer months.
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To expand on the successes of the Fords Gin Botanical Garden and earn mental ownership with field teams, consumers and advocacy, June and Tonic was created around the Spanish G&T.
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I created a full scale toolkit and brand campaign to support the market with digital assets, how to activate guides, sales sheets, and many more.
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Increased brand awareness, distribution and and sales within the On-Premise, Retail and event spaces.
